PSA Group has a high-end brand name called DS– the name is borrowed from the renowned Citroen DS presented in 1955– that the French car giant is developing into a real alternative to Audi and Mercedes-Benz.
And any genuine luxury brand name requires a proper flagship. However today the DS lineup consists of a handful of compact cars. The most recent additions have been the DS 3 Crossback compact SUV and DS 7 Crossback small SUV.
2020 DS 8 Design
The scenario will change as a prototype for a new DS flagship has been spotted. It’s a mid-size sedan that will likely pass the name DS 8, although DS 9 is also a possibility, and the covers will come off in 2020 to mark the 65th anniversary of the launch of the Citroen DS.
The sedan looks to feature a sleek, coupe-like profile although it is a four-door. A hexagonal-shaped grille must sit up front while at the rear it looks like the designers have incorporated a little ducktail spoiler.
Underpinning the sedan ought to be the extended variation of PSA Group’s EMP2 modular platform which is already found in the Peugeot 508 sedan. A new Citroen sedan is likewise expected to be spawned from the platform, and we might ultimately see Opel’s next Insignia transfer to the platform now that the German brand name is part of the PSA Group.
2020 DS 8 Powertrain
Powertrain alternatives for the DS sedan need to include both fuel and diesel units. A plug-in hybrid option referred to by DS as E-Tense must likewise remain in the pipeline. It will likely include a turbocharged inline-4 working with an electric motor and 8-speed automatic transmission at the front axle, and a second electric motor by itself at the rear axle.
2020 DS 8 Interior
Inside, anticipate a stylish style with a 12.3-inch instrument cluster and 10-inch infotainment screen.
DS is PSA Group CEO Carlos Tavares’ key weapon to boosting profits, thanks to the higher margins on premium models. He’s talked about making DS a worldwide brand ultimately, but presently the only PSA Group brand bound for the United States is Peugeot. It might arrive within the next three to four years, though the main time frame remains 2026.